.Manly Bands is actually a direct-to-consumer seller of males's rings. The company released in 2016 after John Ruggiero, the founder with his spouse Michelle, could not locate an ideal wedding band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our experts talked about the firm's beginning, special band components, and also much more. Ever since, Manly Bands has obtained its supplier. The creation of bands from, mention, Port Daniel's scotch barrels or even Fender guitar strings produces compelling video, claims Ruggiero, best for storytelling on social networks and elsewhere.The whole entire sound of our chat is ingrained listed below. The records is edited for span as well as clarity.Eric Bandholz: Give our company a run-through of what you do.John Ruggiero: My other half, Michelle, and also I began an online ring firm referred to as Manly Bands in 2016 to solve a complication of wedding celebration bands for men. Our team were merely gotten married to. I have huge fingers and also couldn't find a band that I suched as that was not overpriced. My possibilities were getting from a magazine or even possessing something custom-built.I ended up acquiring from a site. The band showed up in a flat mailer, without any container or customer service. It was an unpleasant experience by today's ecommerce specifications.Our experts obtained gotten married to, moved to Florida, and also needed a task. Our team told ourselves, "We are actually each business owners. Why don't our company produce our own organization?" Our company explained the kinds of problems our company would certainly seen and also just how to address all of them. My band expertise came up, and also our team decided to attempt to resolve it for various other people.Our objective when our experts started was to pay for rental fee. Our experts assumed creating a couple 1000 bucks a month coming from this would certainly be awesome. Our team considered it a lifestyle organization, certainly not high-growth. It was actually simply Michelle as well as me in our garage designing bands as well as sending all of them bent on customers. We had actually hit on something. Our message sounded along with customers.Michelle and also I make an outstanding crew. I produce concepts, and she is actually the implementer. A great deal of our success mosts likely to her creative thoughts. She names the rings and develops people. She connects the rings to consumers. Illustrating a ring only as "eight-millimeter dark" didn't suffice.Our team developed bands from unique components, such as Port Daniel's barrels or even exclusive metals. Your business removed. Ever since, our company have actually developed significantly. Our company currently have over 55 individuals in the Manly Bands loved ones. Concerning one-half of those are band professionals who operate in our lately obtained manufacturing store in Utah.Bandholz: When did you obtain a maker?Ruggiero: Concerning a year and a fifty percent ago. Our company had actually been their consumer for several years, so we understood them properly. Many of their business was actually wholesale, which didn't passion our company-- mosting likely to mom-and-pop jewelers. They preserved their wholesale clients as well as brand name. Our company acquired a number of their possessions and took over employees.Bringing on a production staff has actually been one of the very best things our team have actually done. It is actually been actually astonishing to head out there certainly as well as view them create rings out of Fender guitar strands or even steel coming from an M1 Abrams tank.Bandholz: Just how carries out internal manufacturing influence advertising and marketing?Ruggiero: It's been substantial. Taking a video camera to the opposite side of the workplace and also shooting the team using turrets to reduce the steel rods or even scotch barrels in to bands makes for incredible video recording. We have our camera crew on the market at all times. Our team use that footage on our social media sites as well as in our ads and also newsletters. Our company try to market that considering that most business in the males's band area do not make. They fall ship or purchase from foreign and after that deliver it out. However our experts prefer it to last a life-time and also be something people may take pleasure in.Our company have actually possessed a lot of excellence with our military culture selection, where our experts resource distinct military components. Our experts have the M1 Garand rifle stock, the hardwood component, from War of the nations I. Watching our crew placed that in the lathe and also cut a part out for a ring is actually fascinating.Our advertising and marketing for those rings talks about the past, the soldiers, where the weapon was actually used, as well as traits like that. My spouse and I researched filmmaking in university. Our team utilize our skills to enlighten and also tell a story. For instance, I recently acquired an email coming from a client that discussed that his grand daddy used to steer M1 tanks. The client blessed one of those bands to his gramps, and also they possessed rather a psychological swap. It's nice to aid clients connect with their past and also create something purposeful.Bandholz: Where can people acquire a ring from you?Ruggiero: ManlyBands.com. Our experts possess photos on Instagram, as well. I'm on Twitter and LinkedIn.